About Show RSVP's

In a recent show, an RSVP was requested for guests who planned to attend. Not many guests bothered to RSVP but lots of clients showed up. This caused some problems beforehand and during the show.

Beforehand, since so few people had RSVPed, there were some potentially sour moments between the galleryowner and the artist involved.

Both the gallery owner and the artist harbored thoughts that the other had not done as good a job of mailing invitations or pumping the publicity for the show. This is a problem since the gallery/artist relationship is based on trust to a large degree.

RSVP’s can also be used as an arms race. From the gallery owner’s viewpoint – the last artist show had lots of RSVP’s and the current show has very few. Means the current artist either: has no clients coming, is relying solely on the gallery’s drawing power, or the artist ranks so low in the clients mind that if there is nothing better to do they will go to his/her show. All not real comforting from the gallery owner’s view.

The artist has similar concerns. The gallery has no clients coming, they are relying solely on the artist’s mailing list, or the gallery is a very low priority for the client. Problem is that neither the gallery owner nor the artist can or should address this issue because of it’s volatility. Not a great way to engender warm fuzzy relations between a gallery owner and an artist.

During the show was the other problem. The RSVP’s give the gallery owner a feel for the logistics involved. Such as should the band be outside because a crush of people is expected? How much wine and cheese to order? Should there be police involved to direct traffic? Does the gallery owner need extra sales or cash/wrap help?

So what to do? Be kind, RSVP. Yes it does commit you to being someplace but what better way to spend a night – seeing great art by an artist that you enjoy, breaking out of the mold of staying home or going to the movies (doing different things than normal), meeting new people and renewing old friendships, and perchance buying some art. Not a bad way to spend an evening.

Your RSVP is a small item with larger ramifications. Just think, because of your thoughtfulness, you have indirectly helped make a relationship stronger (gallery owner/artist). This leads to less tension between the gallery owner and artist ergo a better evening for the client. Such a small gift with large benefits.

copyright 2009 Carl Wright

Small Efforts = Large Benefits

A Stellar Idea at Art Shows

In March of this year Jody and I were two of 12 resident artists at a grand opening of an art gallery. Being one of 12 artists that actually had their art hanging in the gallery was quite a thrill. Rolling up in a limo (the gallery owner’s idea) was truly fun. Got to know what a rock star feels like rolling up to an event. The gallery doors opened after we disembarked from the limo, letting the line of people that coursed down the block in for their first peek .

I was worried that the crush of clients, in the gallery, would prevent the clients from knowing who the artists were. Not to fear, all the artists were wearing either a boutonniere or a corsage. Low key but very classy. Made the artists easy to identify so the guests did not have to feel foolish knowing if they were really talking to an artist.

Sometimes small items make all the difference in making a client feel comfortable.

About RSVP’s for a Show

In a recent show, an RSVP was requested for guests who planned to attend. Not many guests bothered to RSVP but lots of clients showed up. This caused some problems beforehand and during the show.

Beforehand, since so few people had RSVPed, there were some potentially sour moments between the gallery owner and the artist involved.

Both the gallery owner and the artist harbored thoughts that the other had not done as good a job of mailing invitations or pumping the publicity for the show. This is a problem since the gallery/artist relationship is based on trust to a large degree.

RSVP’s can also be used as an arms race. From the gallery owner’s viewpoint – the last artist show had lots of RSVP’s and the current show has very few. Means the current artist either: has no clients coming, is relying solely on the gallery’s drawing power, or the artist ranks so low in the clients mind that if there is nothing better to do they will go to his/her show. All not real comforting from the gallery owner’s view.

The artist has similar concerns. The gallery has no clients coming, they are relying solely on the artist’s mailing list, or the gallery is a very low priority for the client. Problem is that neither the gallery owner nor the artist can or should address this issue because of it’s volatility. Not a great way to engender warm fuzzy relations between a gallery owner and an artist.

During the show was the other problem. The RSVP’s give the gallery owner a feel for the logistics involved. Such as should the band be outside because a crush of people is expected? How much wine and cheese to order? Should there be police involved to direct traffic? Does the gallery owner need extra sales or cash/wrap help?

So what to do? Be kind, RSVP. Yes it does commit you to being someplace but what better way to spend a night – seeing great art by an artist that you enjoy, breaking out of the mold of staying home or going to the movies (doing different things than normal), meeting new people and renewing old friendships, and perchance buying some art. Not a bad way to spend an evening.

Your RSVP is a small item with larger ramifications. Just think, because of your thoughtfulness, you have indirectly helped make a relationship stronger (gallery owner/artist). This leads to less tension between the gallery owner and artist ergo a better evening for the client.

Such a small gift with large benefits.

copyright 2007 Carl Wright

Art Gallery Show Etiquette

Or the Do’s and Don’ts of Attending a Show

With the advent of Jody’s and my show at Ed Chasen Fine Art coming up, it occurs to me that we have not covered what it is like for an artist to be at their very own show. Believe me it is somewhat nerve-wracking. Even more so for the gallery owner.

Do you remember long ago when you had to stand up in grade school in front of strangers and perform? Or better yet, still in school and throwing a party? Yep that is similar to what an art opening is like. The nervousness and anticipation. The gallery owner asks him/herself questions like: Will anybody come? If they do come will they buy anything? Did I advertise enough? Did I forget someone?

The artist(s) asks all those questions plus: Did I take to long talking to that person? Am I missing an opportunity by not talking to that person? Who is that person? Have I already talked to them? Am I sounding like a recording of myself – just push the “play” button and the elevator pitch comes out? Why did I not just become an office worker with a steady income, lots of free time, company benefits, paid vacation, and always an abundance of work to do – like my parents encouraged me to?

Now both the gallery owner and the artist(s) have all that in common, in addition they have to smile and act like it does not matter. Think of the Dial commercial – “Never let them see you sweat” is very appropriate. What a recipe for being or having some kind of psychological “ism” wrong with you.

What to do?

As an appreciative and supportive person of the artist (presumably you would not be there if you were not), be nice and gracious to the artist and the gallery owner. Even if you know the artist, come up and introduce yourself casually along with your date. Believe me the artist will be somewhat relieved. You have just taken off some of the pressure of a social encounter.

Talk with the artist for a minute or two or maybe a little longer if you have a question. Then mingle with the crowd. There are probably a lot of other people that want to talk to the artist that evening, but are too bashful to cut in. This is a selling event for the artist and gallery owner. Their job is to get people interested in buying art tonight and in the days ahead. Not just talk politics.

If you are interested in getting a custom artwork from the artist – make an appointment to see them a day or two after the show. An appointment after the show is a kindness. Just write your name and phone on a business card and possible times that would work for you. It allows time for the client (you) and the artist to discuss custom work in a less pressurized environment. Better art results from this.

If another question occurs to you that you would like to ask the artist – go ahead. That is what they are there for. Just remember that the artist may have forgotten that he(she) talked to you. You are not forgettable at all. Just reintroduce yourself and ask your question. Opening receptions are hard work for artists. A lot of them do not get out much – their solitary work environment gets in the way. For a lot of artists it is rather like a reception line that you shake hands at. The politician shakes your hand and moves you to the next person. You are important; there are just a lot of important people to see. Politicians also have an advantage – they have a political minder who reminds them of all the people’s names wanting to shake hands. Most artists do not have that advantage.

Enjoy the opening reception. Have some wine. Talk to the artist and also the gallery owner. The gallery owner does get lonely. Ask questions. If possible – buy some art. Have the artist personalize the art for you with an inscription. Above all have fun. It is a great night for a show and to meet people. You just might meet someone interesting or better yet find a ravishing piece of art that you just have to have now.

copyright 2007 Carl Wright